The number of people has decreased, and there is no less work to do, even more than before
. 
54.18% of them experienced job rotation, 56.55% were transferred, 17.2% were demoted, and 8.5% were demoted in disguised form due to organizational change
. 
And the company’s expectations did not fall, but increased, asking to spend 10 yuan to make the effect of 100 yuan
. 
Once you don’t get a smooth promotion at a certain stage, you will be at a loss
.
The real estate man is not alone
.
All the time, the real estate developers are confused and confused
.
Last year, the founder of Longhu real estate was on the news because of the bombardment that “the company is not home”
.
After all, all walks of life are not easy
.
In the past two years, the cost of marketing has been greatly reduced, and we have to break one cent into two
.
They are trying their best to absorb nutrients every day and feel that the days are full.
.
” In fact, it is not only Wu Yajun who does not agree with the idea of a company as a family, but also business owners including Liu Chuanzhi and Ren Zhengfei have publicly expressed similar views
.
Then with a stroke of the pen, we will go from tens of billions to hundreds of billions in two years, and the product reputation will reach the top of the industry! And real estate people, from top to bottom are still exploring new paths
.
Later, the whole staff changed their blood, and the work finally started smoothly
.
A lot of real estate people feel that ten or eight years of work accumulation seems to suddenly become worthless
.
2、 Inefficiency, too much overtime, constant self depletion
.
When they come back, they find that they have missed too much
.
When the company encounters difficulties, the value of employees will be carefully examined under the microscope
.
From the data point of view, the real estate industry last year was far from as bad as expected
.
At the beginning, it used the original team to do it, but it can’t do it
.
At the same time, the data show that the sense of security of real estate developers has plummeted in the past year, and many people are deeply in crisis
.
Today’s real estate industry is like a family pillar who suddenly realizes that people are middle-aged
.
They don’t know how to go on, and they don’t know where to go if they want to leave
.
” The anxiety and confusion of practitioners are no different from this
.
As a real estate manager said, real estate enterprises are now “both Again It’s no less difficult than walking a tightrope
.
Not surprisingly, the sales data of the real estate industry in 2020 is a new high
.
Typically, such as marketing planning, the traditional marketing actions seem to have failed
.
Work bottlenecks, family conflicts, physical decline, and internal and external troubles are coming
.
They are doing a business of equal value exchange
.
Visit indicators and transformation indicators are more closely watched than ever
.
Only from the data point of view, the industry is still thriving
.
Too many people have told Mingyuan Jun that he is too busy to study
.
Whether employees can stay in the company or not depends on the value they can create for the company, that is, to complete the tasks assigned by the excellent company, or even to achieve the results beyond expectations
.
65.65% of the respondents’ departments or companies had layoffs or disguised layoffs last year
.
The biggest crisis of real estate people is not the 35 year old crisis, but the work is too busy, so that they have no time and energy to improve themselves, and then they are killed by work
.
In terms of sales, from the 25 representative enterprises that announced the annual sales target, the average completion rate of sales target was 106.1%
.
Not long ago, the feasibility research think tank and hexun.com jointly released a survey report
.
How many people can afford to take such a big step? How to survive in adversity? In the past two years, many real estate developers have communicated with mingyuanjun that after working in real estate for so many years, they are more and more unable to understand the industry
.
2、 Experience has failed and new skills haven’t been available yet
.
Moreover, the engineering post should not only manage the schedule, quality and cost, but also undertake many new tasks In the stage of sales, we should participate in the selling of houses, watch and sell the houses with straps; in the stage of construction, we should cooperate with the opening of construction sites for N times, live broadcast of construction sites, etc.; during the period, there are various inspections and evaluations of the group, the region and the third party, and the evaluation results are directly linked with the year-end performance; the delivery evaluation should not be too bad, and there should be no group complaints, otherwise the performance will be deducted as well It is impossible to extend the construction period, but it can only be shorter
.
Yu Liang of Vanke said frankly in 2018, “today we are particularly anxious about how to find new development channels, paths and methods
.
1、 The conditions have become more stringent, the requirements for results have been raised, the number of people has decreased, and more work has to be done
.
Hope to find a breakthrough in the jungle with the fastest speed, some even hope to dig a few star managers to turn the world around
.
3、 The company’s pie is too big to digest
.
Real estate enterprises are facing unprecedented difficulties, such as difficulty in financing, land acquisition, sales and payment Cost reduction, efficiency and quality improvement are challenges for all real estate enterprises
.
A boss shared a real case: the company is expanding its industrial real estate business
.
Work intensity and mental pressure are geometric growth
.
Because no budget, marketing gave up the warm The Mobility Company, the official account was not run by the generation, wrote its own articles, typesetting, P map, the tweets put in plan was cancelled, the national marketing was used
.
To scale up, to have product strength, to optimize internal management, to establish brand reputation The problems faced by real estate enterprises are both intractable and urgent
.
People in the marketing line feel this most
.
Take the engineering line as an example
.
More and more real estate enterprises advocate that “one person does three people’s work and gets two people’s wages”
.
This is true in the face of diversified businesses, as well as in traditional business areas
.
2020 officially ended, and the data of the real estate industry for the whole year are coming out one by one
.
The era of real estate industry closing its eyes to make money has passed
.
“From the first day of its establishment, Longhu has opposed the” family “culture! Our relationship is first of all the working relationship! Longhu stresses “original intention” and values, but also results orientation, KPI, delivery and Elimination! The main thing is to let everyone not have the illusion..
.
Real estate owners are also anxious
.
People’s sense of value in the workplace also stems from solving problems – solving their own problems and solving the company’s problems
.
Xiaobian also obviously felt that the hot topics such as career change and salary reduction were higher than in previous years
.
Just like the saying circulated on the Internet before, the best way to discard a person is to make him too busy to grow up
.
Among them, the average completion rate of sales targets of green city, Yajule, China Merchants, Jinmao and China Resources is more than 110%
.
After the organization of some real estate enterprises is simplified, there are only one or two projects left in a project
.
Some real estate marketers say that everything is fresh except for those who have just joined the industry
.
And the truth is cruel
.
What’s going on? The living environment is deteriorating, and the pressure on real estate developers is increasing
.
This is how the pressure of real estate developers came into being
.
The expectation of real estate enterprises to employees is higher, and employees find that their efforts can not meet the expectation
.
Industry data is getting better and better year by year, and practitioners like Wang Xiaoer are not as good as year after year
.
1、 I’m too busy to grow up
.
If the angle is switched to the practitioners at the micro level, it will be another scene
.
Despite the impact of the epidemic, the whole real estate development investment is still growing steadily
.
The cost budget is reduced, but the effect is required to be better
.
In the past year, information about the optimization of downsizing, job rotation, resignation and career change has been flying all over the world
.
A real estate developer who has worked for many years said that hard work is really not a problem for real estate developers
.
Downsizing and organizational simplification have become a major trend
.
Many people are too busy to think
.
Without channel distribution, the house can not be sold
.
In the final analysis, there is a contractual relationship between the employer and the employee
.
A lot of people know that they have to absorb nutrients and grow up with the industry, but they are a little weak
.
There is no ready-made way to learn, which is Vanke’s biggest anxiety
.
From January to November 2020, the national real estate development investment was 12949.2 billion yuan, an increase of 6.8% year on year
.
The expectation of enterprises for employees to create value will also increase
.
Generally speaking, pressure is a negative feeling and belief that one feels unable to cope with the requirements of the environment
.
